work samples | about me | resume PDF | linkedIn

Hi there! I am an innovation strategist and a user experience practitioner.  I love user experience, strategic thinking, and people management. I enjoy managing and seeing next-generation designs through to completion by working throughout the lifecycle of ethnography, ideation, design, and usability analysis, to deliver a high-quality product that's useful, usable, and beautiful. Currently, I am working in the capacity of Director of User Experience Research & Design at Pearson Education, leading the Boston and Sioux Falls UX teams. In this role, my team and I collaborate closely with the marketing, product management, and development teams to strategize, define, and execute user research and usabiliy analysis and synthesize those insights into products that deliver meaningful and valuable moments, build brand equity, and deliver delightful interactions and social good to the marketplace.

Read more about me here.

Below you will find work samples and a few projects from my time at Carnegie Mellon's Human-Computer Interaction Institute. Please contact me if you need to see more of my work in person as I am unable to post some documents of company confidential nature. Thank you for your interest!

User Experience
Pearson Education

Lead the Sioux Falls, SD and Boston, MA UX team for K-16 students, teachers, parents, and administrator customer segments. Team of researchers, interaction designers, and prototypers. Responsible for UX leadership strategy, including implementing a best-in-class UX process, UX maturity model, Lightning Labs, and User Research. Drive strategic user research for mobile and enterprise LMS platforms.

PTC (Parametric Techonology Corporation)
Led a team of interaction designers and user researchers, distributed between Minneapolis, MN and Needham, MA. Drove the UX redesign of the highly visible Windchill 10.0 content management enterprise product. Worked directly with CTO to implement UX change management and create an in-house UX best practice and process across the company.
Philips Design

Authored research plans, managed research budgets, and executed strategic user research for Philips Healthcare on different disease care cycle settings. Conducted home and hospital healthcare trends, usability testing analysis, managed external consultants and contract relationships, including budgets and mentored internal research team.

JDA Software Group, Inc.

User Experience advocate and evangelist for the company; managed JDA's user experience strategy, translate insights to help visual designers and software engineers envision UI solutions, and executed usability analysis. Managed a small team of visual designer and interaction designer.

Digital Bungalow & YMCA

Provided user experience consulting services for Digital Bungalow and their client YMCA. Led user research and set user experience strategy.

GE Healthcare

Global usability and design lead for GEHC's global design team. Major work included Design Research projects, Radiology Workflow analysis, Usability Analysis of PACS systems, Usability Testing, Style Guide Specifications, UI Design (low-fi), and UX Training.

The Grapevine
Website design for personalized wine recommendations.


Palm Pilot Redesign

Evaluating and redesigning the Palm Pilot interface.


Office of Naval Research, US Navy
Designing and evaluating an interactive, multimodal user interface.


Interaction Design & Development
Kinetic Instant Messenger

Interface for AOL Instant Messenger using kinetic typography for more expressive communication


Competitive analysis of multi-functional printers, benchmark industry trends and optimize user workflow in inkjet printer UI.

On Semiconductor, A Divison of Motorola

Tool for traversing elements of an html page and dynamically changing its content; designed ON Semi's product catalog UI.

Communication Design
Typography Booklet

Designing a booklet using grid systems.

Quote Expression

Expressing typographically a personal interpretation of a quote.

Carnatic Music

My classical Indian music album.


My immediate family.

The Name Soup

My children's book titled The Name Soup, for ages 7 and up, has finally been published on November 10th, 2015!

© 2013 Sandhya Pillalamarri